The Group of Fifty (G50) is an invitation-only network of influential business leaders who lead some of the most significant and forward-thinking enterprises in Latin America. Members convene annually for a highly interactive international meeting that explores topics ranging from geopolitics and the arts to healthcare, business, and global innovation.

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For the G50 Annual Meeting in Madrid, I served as lead designer, directing the visual design for the conference across print and digital platforms. In this role, I established the overall design direction and oversaw production with local vendors in Madrid to ensure all materials were delivered seamlessly and on schedule. The final work supported the flow of the program while creating a cohesive and refined visual experience for the event.