WETA Annual Report
I oversaw the editorial design and production of WETA’s 50-page Annual Report for 2022, collaborating with editors, producers, and multiple departments to translate WETA’s mission, achievements, and public service impact into a clear, engaging publication. Distributed to over 3,000 stakeholders, the report helped strengthen donor engagement and visibility within the public broadcasting community.
Concept Development
For the cover I began by presenting five distinct design themes, each exploring different uses of linework, patterns, and the signature WETA ribbon motif flowing across the page. These options ranged from subtle, modern treatments to more dynamic, layered concepts. The client ultimately selected the 3D-pattern direction, which offered a contemporary look while maintaining the brand’s sophistication.
Once the cover direction was approved, I developed three interior layout concepts:
Diagonal Lines + Gradient System
A structured approach using angled lines and soft gradients to differentiate sections
and guide the reader through the report.
Full Gradient System
A bold, colorful direction using vibrant gradients as large background
elements to establish visual energy across the publication.
Diamond Grid Layout
A modular grid built from diamond shapes, designed to showcase
photography and data-driven content in an organized, editorial way.
We ultimately moved forward with a refinement of the first concept, simplifying the diagonal lines and incorporating more solid, grounded shapes to create a cleaner, more balanced visual system. This final direction offered clarity, elegance, and flexibility across the 50-page report.
Final Result
I oversaw the press-ready preparation and production process to ensure accurate color reproduction, thoughtful paper selection, and high print quality across all 3,000+ distributed copies.
This project required close collaboration with editors, producers, and multiple WETA departments to maintain factual accuracy, unify messaging, and deliver a cohesive, polished publication. The final result is a clean, modern annual report that highlights WETA’s dedication to storytelling,
education, and community service.
