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Samantha Brown’s Places to Love
Season 9 Email Campaign
For Season 9, we introduced a new digital approach to promote Samantha Brown’s Places to Love. I created this email campaign in Figma and Salesforce, highlighting Samantha’s upcoming travel “itinerary” and providing PBS stations with an engaging, easy-to-share promotional tool. This marked a shift from traditional print outreach to a more dynamic, platform-wide digital strategy.
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Extending the Brand: Print Collateral
Before expanding into digital, I developed a wide range of print materials, including brochures, postcards, and flyers, that helped shape the show’s visual identity across multiple seasons. These pieces built a cohesive brand presence and set the tone for the refreshed digital campaign that followed.
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